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Topshop lands in Australia and uses Social Media to engage

Topshop lands in Australia and uses Social Media to engage

Its not like that they actually need to, but Topshop are heavily promoting their long waited arrival in Australia by using Social networking sites such as Facebook and Twitter.

The mega fashion retailer is opening its doors on Thursday to the general public, but in the meantime are offering passes to its opening party on Wednesday night, the hottest ticket in town, via a “treasure hunt” using Facebook and Twitter.

The retailer known for it’s fast fashion appeals to women 18-35 and is using social networking to promote its arrival in Melbourne (Sydney and Perth to come in 2012) by reaching out to their customers where they hang out online… facebook and twitter! They are also leveraging “influencers” by inviting fashion bloggers and online personalities to the launch on Wednesday rather than just traditional “A listers” A great lesson for small businesses in “fishing where your fish are” and being relevant and contextual when speaking to their audience.


Image: Topshop


This post was written by:

- who has written 421 posts on Social Media Daily- A daily blog on all things social media for small business!.

Emily Doig initially studied Arts/Design/Fashion before spending her early career working for brands like Lonely Planet and STA Travel to satiate a travel fetish. A veritable human google earth, she could tell you where to buy cheese in Paris, how to buy a push bike in Cambodia or how to get across Manhattan..FAST! As her talents and tastes matured, she left behind the constant travel and Qantas club amenities for the comforts of her own Studio. Emily now consults to a plethora of exciting Australian Brands,and waters her entrepreneurial roots with projects like

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