Tag Archive | "Twitter"

Female Small Business owners embrace Social Media

According to research released by American Express, 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.  Women are also planning to increase their focus on social media over the next 12 months (48 per cent).  In contrast, male business owners are more likely to invest in staff and training than they are in social media in the next year.

The nationwide survey of more than 1000 small business owners shows that female entrepreneurs are twice as likely to cite a Facebook page as the communication tool most likely to generate sales.  They are also more likely than their male counterparts to have a business twitter account (15 per cent compared to 10 per cent).

While both sexes are equally aware of the importance of maintaining a company website, women are also more likely to have enabled their services or products to be purchased from the company website (48 per cent, compared to 40 per cent of men).

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Skeletons in your closet? Reputation Management 101

Got something to hide? Consider shutting down your social networking profiles and batterning down the hatches, because there IS such a thing as bad publicity and it doesn’t discriminate.

You might not be a high profile sports person who has a public life for people to air their dirty laundry about you and your personal life, to hundreds and potentially thousands of people via the web but you do have a reputation to protect.
Consider what impact someone with intent (and not the honourable kind) may do to your reputation… think about how this will impact on future relationships and  employment opportunities.

Emily works with a number of brands and organisations in educating its staff and representatives on how social media and reputation management can both enhance and cripple a business and their own personal brand. From television personalities, to professional sports people and CEO’s the strategies remain the same…. there IS such thing as bad publicity and unlike traditional media, social media isn’t forgotten when the newspaper is used to line the budgie cage at the end of the day.

Understanding the basics of reputation management and how social media can effect your personal brand is a must for all members of your organisation and having a plan in place to avoid these situations is a must. Emily’s workshops are designed for high profile individuals who are exposed to the media and cover off the basics right through to worst case scenario.

whether or not your staff or representatives are willingly engaging in social media or not, they need to be aware of the risks and how to avoid potentially damaging scenarios. All workshops are tailored to your business and attendees requirements.

For more information and to book your workshop please visit www.emilydoig.com or contact the studio on  9016 0717

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#Qantas Luxury Fail (our take)

yesterday we saw another PR/Social Media train wreck that was brought to us by Qantas. Poor old Qantas, once a loved and treasured icon of Australiana, now a mega brand, that’s almost completely “Un Australian”

I’ve written about my love for Qantas before... I am a die hard loyal Frequent Flyer. It started a long time ago, before lunch was served in a paper bag, before work place agreements and way before those horrid Morrissey dresses… anyway… I digress.

The latest disaster from Qantas comes off the back of yesterdays attempt to engage followers using social networking site Twitter by asking people to tweet their dream luxury inflight experience with the hash tag #QantasLuxury. This opened Qantas up to a whole new fresh round of attacks coming from some rather vocal followers on Twitter including digs at their recent lockout.

The problem wasn’t that they were putting themselves out there after their recent PR disaster, the problem was that the offer, the incentive, the “prize” was a Qantas First Class Luxury Pyjama set…
Lets have a  think about this… if Qantas had of offered something more than a pair of ill fitting jersey pyjamas the engagement and more importantly the SENTIMENT would have been significantly different…

Yes, I know, they are a money cant buy item… (actually you can buy them, on eBay… for around $8.50 if you so desire) however the offer isn’t THAT compelling…

So, what can we learn from this?

1. if you are going to engage… be compelling

2. make sure your offer is exciting, relevant and more importantly something your followers would actually WANT

3. make sure your competition is SHARABLE for the right reasons (ie: because its AWESOME)

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This week at Social Media Daily….

Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

Prepare your social media for the summer break

Christmas shopping gets Social…

3 Top Twitter Tips..

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Prepare your social media for the summer break

Are you planning a few weeks off over the christmas new year period? Looking at locking the doors and heading off for a few weeks for beach reading, sleep in’s and afternoon naps?

The great Australian summer awaits and just because you are taking a leave of absense from yuor business, it doesn’t mean that your social media marketing needs to go AWOL…

Prepare for the summer by creating an arsenal of content that you can release via autoated tools such as Hootsuite. If you start creating content that will continue to engage your customers and fans, its a  sure fire way to have them waiting for you upon your return, avoiding the dreaded January slump.

Tips for preparing your social media for the summer:

-Create x1 new piece of content each week starting this week and you will have enough to get you through the break. By staring now, you are avoiding a “last minute” approach which with both stress you out and be evident in the type of content you produce.

-Create “useful” holiday based content. Checklists on your niche (ie: Summer Holiday Car Care for mechanics or for the pet industry, 10 tops tips to keep your pet cool this summer.

-Use a tool such as Hootsuite to schedule and release your content

-Check your social media profiles every few days (you can do it on your iphone on the beach!)


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Why a “scatter gun” approach is the wrong one when it comes to Social Media

In some cases we fins new target markets, audiences and customers by taking a “scatter gun” approach to our marketing. Spray it all over and see where it sticks. This works well in mass advertising… advertising in a region that you normally wouldn’t, placing ad’s in different time slots, or buying pages in magazines that you wouldn’t normally bother with. This works well when you have a “high line” branding message to communicate.

Taking this similar “scatter gun” approach with social media doesnt have the same effect, in fact, it has the exact opposite desired reaction. Not only do you come across as random and skittish, its completely confusing and at the end of the day damaging to your brand.

We have all heard of the social media/online marketing technique of identifying an influencer to leverage in order to build your own brand. This means going out and finding someone that influences similar types of people to your target market and creating meaningful discussions with them in order to engage an audience.
One brand that has popped up on our radar has taken to this to be their entire social media strategy, however they have skipped on the meaningful part and are instead just firing off random tweets to influencers in their geographic region, hoping for the best. This approach makes the business look unprofessional and is down right bizzare and ultimately damaging to their growing brand. They have become that annoying person at the party that introduces themselves to everyone at the party and wears out their welcome.

Avoid becoming THAT person by making sure you

-identify influencers that also want to work with you

-create meaningful relationships with them, don’t just bug them

-offer value

-know when you have worn out your welcome

-have a strategy, don’t just try to “wing it”

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This week at Social Media Daily!

Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

One Monster sized reason to remain open and honest…
Social media; not a trend but a forced evolution
Take your Social Media Marketing offline…
Are you Facebook friends with your staff?

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Are you Facebook friends with your staff?

So, you have received the friend request… and its from a staff member.

What do you do? Ignoring it wont make it go away so you need to deal with the situation promptly.
Start be having a social media policy in place so that your staff know whats acceptable in terms of Facebook usage at work. Then outline whats on and whats not on when it comes to representing the business on social networking sites.

A survey conducted earlier in the year in the US, shows that over 40% of those surveyed were not comfortable with connecting with their boss on Facebook, or any social media sites for that matter. Likewise almost half of those managers surveyed said that they would feel uncomfortable being “friends” with staff on social media. 13% said that Facebook helped their workplace peer to peer relationships develop further.

So, back to the question.. “should you be Facebook friends with your staff” Well, unfortunately there is not a one size fits all answer here. There are many factors to consider, how much you value your position, how much your staff respect you, how much they respect that you are a “real person” and how much information you share…. the lost goes on.

So, if you are aware of the implications of being Facebook friends with your staff, then go right ahead… however if you aren’t sure, then perhaps have a quick chat with your employees and let them know that you think its best of you keep work and play separate.

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Take your Social Media Marketing offline…

Listen up small and medium businesses in the service sector. I’m talking to you cafe owners, dog washers, hairdressers, bakers and dry cleaners. I challenge you to take your social media marketing offline this weekend and tell every single one of your customers about your facebook page/ twitter profile/ blog/ whatever it is that you have. Yes, that’s right, each and every customer that comes in, I want you tell tell them loudly and proudly that you have an awesome offering online and that you would LOVE them to join you online. When they ask you why, you can use one of these prepared answers…

Make the customer feel as though you are personally asking them to join you online (without being creepy), and lower your voice and make it seem “special” that you are asking them… something along the lines of…

“we are asking all of our best/favourite/ most important customers to join us online”

By joining you on Facebook (for arguments sake) you are able to keep them in the loop about VIP sales/events and offers etc etc. This is a big plus for the customer as they are able to stay up to date without having to come into your store etc etc

Ask all of your DM customers to join you online and tell them you are trying to reduce your carbon footprint and in doing so, you will be saving money and will pass a special onto them to say thanks etc etc

Asking the customer to join you online and providing another way for them to reach out to you for last minute emergencies… like “I need a birthday cake and its after hours and perhaps if I post on the bakers wall I need a cake I might just get them to hold one for me until I can make it in the next day” etc etc

If your business is using social media actively and creating that sense of communication that your customers know they can reach out to you, then this is just another way of taking bookings/orders/appointments…

Remember if you are going to interat with your customers online you need to offer them

and don’t forget….

LISTEN to them (how often they want to hear from you and with what types of messages etc etc)


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One Monster sized reason to remain open and honest…

from time to time we come across a great example of how a brand is using social media and blending it with PR in order to create as much bang for their marketing buck. Often this marriage between traditional publicity and new digital marketing goes awry and we end up with a bit of a mess. Last week we spoke about reputation management and how your online reputation can be maintained (and in some cases0 repaired, today we are taking a look at how to undo all of that hard work and rubbish your or your brands reputation in just a few minutes…

It all started when online shopper Tom Boddingham ordered a special slipper to fit his size 14.5 foot but he was sent a size 1450 one instead. The product sent directly from Hong Kong measured  210 x 130 x 65cm (about the size of a small to medium car)

The first question is… is what is a grown man doing ordering novelty slippers, the second, how has the factory managed not to pick this up in their QA? Well folks, the whole thing was a giant PR stunt and not a very well executed one at that….

Those skeptics out there who saw this online last week started to do some digging using social media and sure enough the guy pictured in the giant novelty slipper has the EXACT same face of Monster Slippers CEO Joe Jennings, who on his twitter profile lists himself as a part time online retail manager.

So business owners, let this be a lesson to you… if you are going to use PR and social media as a means to promote your business, dont try and fool the masses, we might look silly, but we assure you, we aren’t.

Take aways from this monster  stuff up…

Be open and honest

Dont use your CEO as a “customer”

Be transparent

PR stunts are OK, just dont involve anyone from your business

If you are going to use PR to promote your brand, make sure it is executed VERY well

There is such thing as bad PR

Novelty slippers are for children


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