Tag Archive | "social media policy"

This week at Social Media Daily…


Welcome to our new Friday wrap up posts.

Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

-Social Media profile “check up”

-Target creates fake social media profile to promote new product launch

-Fashion hauling – what it is, and why you should know about it!

-Social Media for business… whats next?

Posted in Business, Entertainment, Events, Mobile, News, Social MediaComments (0)

Event (update) Create a Social Media stretgy for your small business


It’s just over a month until Social Media Daily’s workshop.

Come along and hear Social Media Daily contributing editor, Emily speak on the topics of Social Media and how to create a strategy that can be applied to your small to medium business. The event is taking place in  Melbourne in August as a part of the Small Business Festival and would love to give you first look at the details.

Emily will be on hand to offer suggestions, feedback and advice to attendees. Come along and hear about how Emily and others leverage Social Media to promote their small businesses and walk away with the start of what could potentially be something very big!

Limited seats are available, click here for more information and to hear what past attendees have said about the presentation.

 

Social Media Workshop
August 24, 2011
6-8pm

Posted in Business, Events, Social MediaComments (0)

Twitter notification changes


Are you one of those people who like to know when things are happening? Like…  instantly?

Well, thanks to some recent changes at Twitter, you are in luck… from now on Twitter will notify you by email if one of your followers RT (re tweets) one of your messages. This is great news for control freaks who suffer from acute FOMO.

For the rest of us it means knowing how to turn this functionality OFF (since the default is for the emails to be sent)

Not all users will have access to this new functionality just yet, however the roll out has commenced.. so be prepared for an avalanche of emails to descend upon your inbox!

How to turn off Twitter email notifications:

Visit www.twitter.com and log into your profile
Below where your image thumbnail appears, click the down arrow
Click settings
Click on the notifications tab
Email notifications appear in this section.
Change your preferences by ticking or un ticking the boxes

Voila!

Posted in News, Social MediaComments (0)

Social Media and your staff


In the past weeks we have seen yet another internet trend appear (and, almost disappear just as quickly) which involved people lying down in unusual places (often dangerous) to be photographed, uploaded and shared via social media.

This (in case you have been living in a cave), is called Planking and regardless of your opinion of it, it raises some interesting issues around social media and the workforce. In the past few days we have seen large brands sacking staff who are uploading images of themselves “planking” using social networking sites.

Brands such as Woolworths and Mc Donalds are not seeing the humorous side of their staffs antics (and no should they) In some cases some staff believe they have been unfairly dismissed and are threatening legal action.

Often this issue comes up when I am working with clients (especially in Travel and Tourism, due to the social nature of the business and the often “what happens on tour” attitude. In all cases I present the business owners a case from the employees situation. In some cases, workplaces are so adamant they want their staff to have “fun” they often forget that they also need to set boundaries, rules and expectations.

Earlier this year, international fashion designer Marc Jacobs was subject to one of his disgruntled staff members hijacking his twitter account and describing in detail how he/she felt about the company and its staff. Its unknown what happened to this intern (it was their last day, hence the courage) however unless you set guidelines and clearly communicate them with your staff, there really is nothing you can do. Their defense is as simple as “nobody told me I couldn’t do that”

So, as business owners how can you protect your brand/business and yet at the same time still allow your staff to leverage social media? Its easy…

Create a social media policy

Outline the “what’s permitted” and “what’s not permitted”

Give examples of unacceptable behavior

Provide examples of discipline that will be taken out

Make your social media policy a part of your overall HR policy

Communicate openly with your staff on your expectations of them when representing your brand

Posted in Business, News, Social MediaComments (0)

Retail and Social Media trends 2012


Yesterday I was lucky enough to attend the WGSN 2012 winter trends edit.For those of you unfamiliar with WGSN,  and what they do, well, they are a trend forecasting consultancy. WGSN, can tell you what you will be wearing up to two years in advance. Not only do they predict fashion trends, the predict retail trends and this years presentation was VERY much about integrating social media into the retail environment.

The big trend coming out of WGSN’s presentation was the further integrated use of UGC (user generated content) and allowing your customers to connect with your brand in deeper and more meaningful ways. The transaction no longer ends at the checkout, its about your customers becoming advocates and evangelists for your brand.

WGSN went on to say that fashion is slowing down (thank goodness for that!) however that does not mean you will not be interacting with your customer as much, actually its the opposite of that.

We posted a few weeks ago that bloggers are now more influential than Hollywood when it comes to promoting products and it is expected that this trends will continue to grow. peer to peer recommendations will be the driving force behind most day-to-day purchases.

 

WGSN provided so many insights as to what they believe fashion retailing to look like in 2012, that we are BURSTING at the seams with ideas! Stay tuned for some more fashion trend updates!

Posted in Business, News, Social MediaComments (0)

Social Media Reading List- May 2011


A few months ago we promised to bring you the very latest in social media reading as well as some “oldies but goodies”
Here is what we are reading this month, we cant speak highly enough of Guy Kawasaki’s “enchantment” Its just brilliant.

This month all for the books are available to download immediately via the Amazon Kindle store to your mobile device, iPad or kindle… so there is no need to wait for the book to arrive, you can get started reading while you are still motivated!

Happy Reading

 

Posted in Business, News, Social MediaComments (0)

Whats in your social media toolkit?


The 2011 Social Media Marketing Industry Report has just been released and over the next few weeks we will dissect all of the information and bring you the most relevant tips and advice when it comes to social media and small business. The report has insights that help marketers from businesses of all sizes and levels of experience, today we look at “Whats in tour social media toolkit?

Its a common mistake for businesses and marketers to want to jump in and use new technologies and tools as they become widely available. Many businesses are already using facebook and  some others have dipped their toes into the social media pool which includes Twitter, LinkedIn and blogs. This years study revealed that facebook has surpassed Twitter since the 20110 survey results have been published.


There has also been an increase in small business using LinkedIn with a focus on consultants and self employed small business owners using it to promote their personal brands and services/expertise. Those who are self employed are more likely to be promoting and expanding their presence on LinkedIn in 2011 (68% to be exact)

 

These stats can all be related back to my post from last week “fish where your fish are”
being active on the RIGHT social media sites, where your audience/customers/clients are and feeling confident and comfortable with the technology is just as important as your campaign itself.

More insights from the report in the coming weeks.

 

 

 

 

 

“Is social media important to your business?”

Posted in Business, News, Social MediaComments (0)

Social Media Readling List March 2011


Last weekend I presented a social media talk at Wordcamp Melbourne and a few of the attendees requested a reading list. In the past social media daily has had a social media book corner, however this has been hard to maintain and keep up to date. We have decided that we will produce a social media reading post from time to time (probably quarterly) and bring you all of the most recent titles and newly released audio books. Our reading list will not be totally comprehensive, but it will give you a good base for you to start exploring the world of social media tips and tricks.

The links below are for Amazon and for Audible. Im a huge fan of the audio book… they are great for busy people and are convenient for those on the go. The downloads through Amazon for e books are also great for titles not yet released on audio books, perfect for mobile devices such as iPads and Kindles.

Audio Books


Un Marketing- Scott Stratten

Unmarketing: Stop Marketing, Start Engaging


Trust Agents- Chris Brogan and Julien Smith

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Tribes-Seth Godin
Tribes: We Need You to Lead Us

Social Media 101- Tactics and Tips to Develop Your Business Online

Social Media 101: Tactics and Tips to Develop Your Business Online


Citizen Marketing

Citizen Marketers: When People Are the Message

Books in Print and for download (iPad and Kindle etc)

Posted in Business, News, Social MediaComments (0)

Survey: Are you a Social Media Junkie?


Social Media Dailyis presenting a workshop on Social Media in a few weeks in conjunction with Design Victoria (its free and almost sold out so you should register today if you would like to attend)

We would love to present some real life useful information to our audience that is FRESH (not three years old and completley useless) so please take the time to quickly fill this out (shouldnt take you more than 2 mins)

No need to over think it (we didnt when we were writing the questions) its just a quick snapshot.

Thanks in advance for taking the time out… we really appreciate it

Posted in News, Social MediaComments (0)

Facebook Pages changes… (yes, again)


In the constant and always ever changing landscape that is Facebook, there has been another change to the way “Facebook Pages” are displaying. Facebook Pages are generally used to promote businesses and brands/products. This latest changes has received mixed reviews as its being rolled out so we take a look at some the details here, so when it does finally hit your page, you will be armed and ready to go!

Over the next few days and weeks when you log into Facebook you will receive a message asking if you would like to upgrade to the new pages. The new changes include the following:

Once you switch to the new design, you cant switch back

If you don’t switch today, you page will be automatically switched on 01 March 2011

Images from your page will show up as they do for your profile page (ie new image location at top of the profile that show the last 5 images you were tagged in)

There will be a change to the page width of the FBML tabs so businesses with pages will most likely need to have them re designed *(the old width was around 500px)

Custom tabs are now appearing under the profile picture

You will receive a “recommended pages” list on the right hand side

People can now comment and post as their “businesses” not just as their “personal” names (this could lead to heaps of spammy messages… )

Insights will appear on the top right hand side in an easier to see location

Page owners can now change the category in which they are listed (This is AWESOME) with so many businesses not setting this up in the beginning

There are a few more changes that we haven’t included, however we think these are the ones that will be most relevant to most facebook Page owners.

So, tell us, what do you think? Like? No like?

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