Tag Archive | "reputation measurement"

This week at Social Media Daily


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

New (amazing) changes to Google Analytics!

Wanna buy a blog? Social Media Daily is on the market…

#Qantas Luxury Fail (our take)

Skeletons in your closet? Reputation Management 101

Posted in Business, Entertainment, Mobile, News, Social MediaComments (0)

Skeletons in your closet? Reputation Management 101


Got something to hide? Consider shutting down your social networking profiles and batterning down the hatches, because there IS such a thing as bad publicity and it doesn’t discriminate.

You might not be a high profile sports person who has a public life for people to air their dirty laundry about you and your personal life, to hundreds and potentially thousands of people via the web but you do have a reputation to protect.
Consider what impact someone with intent (and not the honourable kind) may do to your reputation… think about how this will impact on future relationships and  employment opportunities.

Emily works with a number of brands and organisations in educating its staff and representatives on how social media and reputation management can both enhance and cripple a business and their own personal brand. From television personalities, to professional sports people and CEO’s the strategies remain the same…. there IS such thing as bad publicity and unlike traditional media, social media isn’t forgotten when the newspaper is used to line the budgie cage at the end of the day.

Understanding the basics of reputation management and how social media can effect your personal brand is a must for all members of your organisation and having a plan in place to avoid these situations is a must. Emily’s workshops are designed for high profile individuals who are exposed to the media and cover off the basics right through to worst case scenario.

whether or not your staff or representatives are willingly engaging in social media or not, they need to be aware of the risks and how to avoid potentially damaging scenarios. All workshops are tailored to your business and attendees requirements.

For more information and to book your workshop please visit www.emilydoig.com or contact the studio on  9016 0717

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#Qantas Luxury Fail (our take)


yesterday we saw another PR/Social Media train wreck that was brought to us by Qantas. Poor old Qantas, once a loved and treasured icon of Australiana, now a mega brand, that’s almost completely “Un Australian”

I’ve written about my love for Qantas before... I am a die hard loyal Frequent Flyer. It started a long time ago, before lunch was served in a paper bag, before work place agreements and way before those horrid Morrissey dresses… anyway… I digress.

The latest disaster from Qantas comes off the back of yesterdays attempt to engage followers using social networking site Twitter by asking people to tweet their dream luxury inflight experience with the hash tag #QantasLuxury. This opened Qantas up to a whole new fresh round of attacks coming from some rather vocal followers on Twitter including digs at their recent lockout.

The problem wasn’t that they were putting themselves out there after their recent PR disaster, the problem was that the offer, the incentive, the “prize” was a Qantas First Class Luxury Pyjama set…
Lets have a  think about this… if Qantas had of offered something more than a pair of ill fitting jersey pyjamas the engagement and more importantly the SENTIMENT would have been significantly different…

Yes, I know, they are a money cant buy item… (actually you can buy them, on eBay… for around $8.50 if you so desire) however the offer isn’t THAT compelling…

So, what can we learn from this?

1. if you are going to engage… be compelling

2. make sure your offer is exciting, relevant and more importantly something your followers would actually WANT

3. make sure your competition is SHARABLE for the right reasons (ie: because its AWESOME)

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Prepare your social media for the summer break


Are you planning a few weeks off over the christmas new year period? Looking at locking the doors and heading off for a few weeks for beach reading, sleep in’s and afternoon naps?

The great Australian summer awaits and just because you are taking a leave of absense from yuor business, it doesn’t mean that your social media marketing needs to go AWOL…

Prepare for the summer by creating an arsenal of content that you can release via autoated tools such as Hootsuite. If you start creating content that will continue to engage your customers and fans, its a  sure fire way to have them waiting for you upon your return, avoiding the dreaded January slump.

Tips for preparing your social media for the summer:

-Create x1 new piece of content each week starting this week and you will have enough to get you through the break. By staring now, you are avoiding a “last minute” approach which with both stress you out and be evident in the type of content you produce.

-Create “useful” holiday based content. Checklists on your niche (ie: Summer Holiday Car Care for mechanics or for the pet industry, 10 tops tips to keep your pet cool this summer.

-Use a tool such as Hootsuite to schedule and release your content

-Check your social media profiles every few days (you can do it on your iphone on the beach!)

 

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Social media; not a trend but a forced evolution


Social media and its impact on reputation stewardship is a hotly discussed topic in any organisation.  But a digital frontier little explored is the area of social media and internal communications.

Just as organisations must establish their own social media strategy or risk becoming part of some else’s, an internal social media strategy can reduce the office rumour-mill risk that all practitioners dread.

Social media is not a trend it is a forced evolution, and it is changing habits and behaviours, and importantly, expectations for message delivery.  With an increasing blur of the lines between the general public, stakeholders, media and citizen journalists, employees have become the biggest advocate or representative of an organisation.

There are a lot of pros for utilising social media platforms for employee communications; social media can reduce communications costs, increase access to information and breakdown the tyranny of hierarchy within an organisation.  It eradicates the formal tone of email – the default communications tool within most organisations – and can elevate hidden expertise within a company.  The rise of the mobile workforce almost demands it.

There are of course cons to consider before rushing off and hiring a digital specialist, including the impact on employees who are not social media savvy, the potential drain on company resources and the risks associated with leaving a digital footprint.

If well researched, planned and implemented, a social media strategy can make the world of difference for an organisation.  Some tips to consider:

  1. Question why you are using social media for internal communication.  Does the platform meet the needs of the organisation?
  2. Uncover the goals of the organisation and marry business goals to social media objectives.
  3. Link social media strategy with the organisation’s internal communications strategy.
  4. Establish a Social Media Council consisting of all business units in the organisation. This will ensure wide-ranging input into the strategy and will enhance buy-in during the implementation phase.
  5. Engage management from the start and invite managers to become social media ‘champions’.
  6. Know your employees; audience segmentation is as important for internal audiences as it is for external audiences.
  7. Assign roles and encourage ownership of pages and platforms.
  8. Promote a self moderating environment.
  9. Manage expectations internally; ensure colleagues are realistic of what social media can achieve.
  10. Report, report, report.

 

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This week at Social Media Daily…


Whats with the Friday wrap up?
-Created with you in mind, so you can quickly scan and digest all of our posts from the week….
-Created with us in mind as we like the idea of a “day off” from blogging
-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)
-Share it with your boss and look like a genius

This week on Social Media Daily…

How Not For Profit Organsations use Social Media
Start Blogging and build your professional reputation
Are you selling online? Get ready for the Xmas rush with our 5 tips!
Run a Facebook Competition with Offerpop- FREE!

Posted in News, Social MediaComments (0)

Start Blogging and build your professional reputation


Last week I lectured my students on the very important topic of professional reputation management. Most will go on to look for full time employment over the coming months and despite their best efforts and academic achievements, some will be let down by their online reputation.

In order to create “good news” stories about themselves, I recommended that they work on starting a blog to demonstrate their professional capabilities and “push” any un favourable content to the bottom of Google.

Getting Started with blogging…

Click here and see if the domain name you want is available
Click here to find the best hosting options for your needs. We like hostgator, it’s what we use here at SMD.
We recommend that you start with something simple (like a WordPress One Click Install solutions)or check out Register.com for a one stop solution including domain registration, hosting and email. For those of us who are green minded, There’s also SuperGreenHosting

So now you have your online presence set up you will need to start creating, rich, relevant and contextual content… Check out our posts on this here and here.

Networking offline is a very important part of building your reputation. Make sure you have memorable eye catching business cards on you at all times, you never know who you are going to meet! Stand out in a crowd with NEW MOO MiniCards – 100 unique mini-calling cards with new some great new features! We swear by them!

For more tips on blogging, check out the The Blog Stylist and keep checking in at Social Media Daily!

Connect your blog with any social networks and use tools like Hootsuite and Social Sprout to stay up to date with what people are saying about you, your personal brand, your business, or your industry!

Posted in Business, News, Social MediaComments (0)

This week at Social Media Daily


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

How Small Business is embracing Social Media
Facebook iPad App is here (finally)
How we share online
Twitter success in 3 easy steps!

Posted in Business, Social MediaComments (0)

How Small Business is embracing Social Media


Its no secret that I’m not a huge fan of numbers when it comes to social media. Most of the time I find them inflated and misleading. Its important to focus on your own business and what works for it rather than the fact that XYZ Company has 3 million Facebook fans and a gazillion Twitter followers.

I stumbled across this great infographic over the weekend and feel its worth looking at as there are some interesting takeaways. the stand out one for me was 9% of small businesses said that a social media resource was their next staff acquisition, after a bookkeeper.

Have a look over the info graphic and see what you think… does any of this resonate with you and your small business?

Posted in Business, News, Social MediaComments (0)

5 reasons you should NOT buy Facebook friends….


It seems as though businesses specialising in Facebook friend farming are taking advantage of the recent changes to Facebook which some SME’s have found to be confusing and over whelming. There is NO need to undertake friend farming as a part of your social media. Just remember, being engaging and offering value to your fans/followers is much more valuable and rewarding than buying “friends” from foreign lands who are unlikely to ever engage with your business. In case you needed further convincing…

1.Buying friends on social media sites will not attract the followers you are looking for

2.Buying friends on social media sites is not a long term strategy; in fact, it’s not a strategy at all.

3.Work on attracting people who are actually interested in your product/service/brand

4.Work on retaining those people by offering them relevant and contextual information

5.Partner with a like minded business/product/service on a x promotion to attract new followers

Offer exclusive discounts and content for your followers, reward them, show them some love

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