Tag Archive | "launching a brand"

Beware the Facebook Xmas Gift Voucher scam!


Tis the season… and whilst we are distracted, strung out and looking for a few extra dollars to splurge on Christmas Gifts, one company is really taking advantage.. Posing as Australian retailer JB Hi FI, they are asking people to click a link and “like” their gift voucher giveaway, which has a counter on how many vouchers remain to be given away. A message is then posted to the persons wall that includes a link to the fake offer and the words “Thank You” which the user has had to type in to “enter the competition” making it look like a genuine competition.

This is a classic example of  how a compelling offer can go viral… the lure of a limited number of high value (but not too high) and a time limit is extremely appealing to users.

We aren’t sure what the implications are of clicking this link, however we encourage all of our readers to attempt to “unlike” the page and remove the comment from your Facebook profile to prevent the further spread of this scam.

 

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This week at Social Media Daily…


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

Topshop lands in Australia and uses Social Media to engage
Social Networks, Christmas and Giveaways.. a match made in heaven?
Looking for love? Try Google…

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Topshop lands in Australia and uses Social Media to engage


Its not like that they actually need to, but Topshop are heavily promoting their long waited arrival in Australia by using Social networking sites such as Facebook and Twitter.

The mega fashion retailer is opening its doors on Thursday to the general public, but in the meantime are offering passes to its opening party on Wednesday night, the hottest ticket in town, via a “treasure hunt” using Facebook and Twitter.

The retailer known for it’s fast fashion appeals to women 18-35 and is using social networking to promote its arrival in Melbourne (Sydney and Perth to come in 2012) by reaching out to their customers where they hang out online… facebook and twitter! They are also leveraging “influencers” by inviting fashion bloggers and online personalities to the launch on Wednesday rather than just traditional “A listers” A great lesson for small businesses in “fishing where your fish are” and being relevant and contextual when speaking to their audience.

 

Image: Topshop

 

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This week at Social Media Daily…


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

Female Small Business owners embrace Social Media

Obessed with Facebook?

Build your business with our blog. Social Media Daily is for sale!

Facebook most shared news for 2011

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Build your business with our blog. Social Media Daily is for sale!


That’s right readers, Social Media Daily is on the market and looking for a new owner/s who are wanting to grow their online presence.

Are you a social media professional (or want to be one) or are you a marketing agency who wants to quickly expand their profile? Well, Social Media Daily might be the blog for you!

Due to a change in Emily’s (Contributing Editors) career and a desire to refocus before the start of the new year, social media daily is being prepared for sale.

The asking price? Modest and inline with the content that the opportunities that arise as a result (media, events, projects, clients etc etc) In fact its probably less than your annual coffee budget…

As the new owner of Social Media Daily you will receive all of the content produced over the past three years, all branding and assets associated with running the blog.

What you CAN”T do, is claim the old content as your own. The original authors of the posts remain unchanged.

Please get in contact should you wish to find out more (only genuine interested parties please)

 

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Female Small Business owners embrace Social Media


According to research released by American Express, 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.  Women are also planning to increase their focus on social media over the next 12 months (48 per cent).  In contrast, male business owners are more likely to invest in staff and training than they are in social media in the next year.

The nationwide survey of more than 1000 small business owners shows that female entrepreneurs are twice as likely to cite a Facebook page as the communication tool most likely to generate sales.  They are also more likely than their male counterparts to have a business twitter account (15 per cent compared to 10 per cent).

While both sexes are equally aware of the importance of maintaining a company website, women are also more likely to have enabled their services or products to be purchased from the company website (48 per cent, compared to 40 per cent of men).

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This week at Social Media Daily


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

New (amazing) changes to Google Analytics!

Wanna buy a blog? Social Media Daily is on the market…

#Qantas Luxury Fail (our take)

Skeletons in your closet? Reputation Management 101

Posted in Business, Entertainment, Mobile, News, Social MediaComments (0)

Wanna buy a blog? Social Media Daily is on the market…


That’s right readers, Social Media Daily is on the market and looking for a new owner/s who are wanting to grow their online presence.

Are you a social media professional (or want to be one) or are you a marketing agency who wants to quickly expand their profile? Well, Social Media Daily might be the blog for you!

Due to a change in Emily’s (Contributing Editors) career and a desire to refocus before the start of the new year, social media daily is being prepared for sale.

The asking price? Modest and inline with the content that the opportunities that arise as a result (media, events, projects, clients etc etc) In fact its probably less than your annual coffee budget…

As the new owner of Social Media Daily you will receive all of the content produced over the past three years, all branding and assets associated with running the blog.

What you CAN”T do, is claim the old content as your own. The original authors of the posts remain unchanged.

Please get in contact should you wish to find out more (only genuine interested parties please)

 

Posted in Business, News, Social MediaComments (0)

Google+ launches branded pages


Google+ has opened the doors to those businesses using the social network to reach out to their customers and engage them. In the beginning Google+ was focused on peer to peer  interactions however this new functionality allows brands to start using Google+ as they do on other social networking platforms such as Facebook.

The Google+ brand profile looks just like a person profile however there is a small difference in the appearance of the icon. For each person that follows the brand it increases their numbers following, which adds to the tally of followers, just like Facebook.

Its unknown if a Google+ brand page will assist in creating a more visible presence in search engines and it remains to be seen if this will be incorporated into SEO strategies, however we suspect that “social media and SEO experts” will encourage clients to jump on board and start creating profiles

Watch the video here

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Why a “scatter gun” approach is the wrong one when it comes to Social Media


In some cases we fins new target markets, audiences and customers by taking a “scatter gun” approach to our marketing. Spray it all over and see where it sticks. This works well in mass advertising… advertising in a region that you normally wouldn’t, placing ad’s in different time slots, or buying pages in magazines that you wouldn’t normally bother with. This works well when you have a “high line” branding message to communicate.

Taking this similar “scatter gun” approach with social media doesnt have the same effect, in fact, it has the exact opposite desired reaction. Not only do you come across as random and skittish, its completely confusing and at the end of the day damaging to your brand.

We have all heard of the social media/online marketing technique of identifying an influencer to leverage in order to build your own brand. This means going out and finding someone that influences similar types of people to your target market and creating meaningful discussions with them in order to engage an audience.
One brand that has popped up on our radar has taken to this to be their entire social media strategy, however they have skipped on the meaningful part and are instead just firing off random tweets to influencers in their geographic region, hoping for the best. This approach makes the business look unprofessional and is down right bizzare and ultimately damaging to their growing brand. They have become that annoying person at the party that introduces themselves to everyone at the party and wears out their welcome.

Avoid becoming THAT person by making sure you

-identify influencers that also want to work with you

-create meaningful relationships with them, don’t just bug them

-offer value

-know when you have worn out your welcome

-have a strategy, don’t just try to “wing it”

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