Tag Archive | "discuss"

Topshop lands in Australia and uses Social Media to engage


Its not like that they actually need to, but Topshop are heavily promoting their long waited arrival in Australia by using Social networking sites such as Facebook and Twitter.

The mega fashion retailer is opening its doors on Thursday to the general public, but in the meantime are offering passes to its opening party on Wednesday night, the hottest ticket in town, via a “treasure hunt” using Facebook and Twitter.

The retailer known for it’s fast fashion appeals to women 18-35 and is using social networking to promote its arrival in Melbourne (Sydney and Perth to come in 2012) by reaching out to their customers where they hang out online… facebook and twitter! They are also leveraging “influencers” by inviting fashion bloggers and online personalities to the launch on Wednesday rather than just traditional “A listers” A great lesson for small businesses in “fishing where your fish are” and being relevant and contextual when speaking to their audience.

 

Image: Topshop

 

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#Qantas Luxury Fail (our take)


yesterday we saw another PR/Social Media train wreck that was brought to us by Qantas. Poor old Qantas, once a loved and treasured icon of Australiana, now a mega brand, that’s almost completely “Un Australian”

I’ve written about my love for Qantas before... I am a die hard loyal Frequent Flyer. It started a long time ago, before lunch was served in a paper bag, before work place agreements and way before those horrid Morrissey dresses… anyway… I digress.

The latest disaster from Qantas comes off the back of yesterdays attempt to engage followers using social networking site Twitter by asking people to tweet their dream luxury inflight experience with the hash tag #QantasLuxury. This opened Qantas up to a whole new fresh round of attacks coming from some rather vocal followers on Twitter including digs at their recent lockout.

The problem wasn’t that they were putting themselves out there after their recent PR disaster, the problem was that the offer, the incentive, the “prize” was a Qantas First Class Luxury Pyjama set…
Lets have a  think about this… if Qantas had of offered something more than a pair of ill fitting jersey pyjamas the engagement and more importantly the SENTIMENT would have been significantly different…

Yes, I know, they are a money cant buy item… (actually you can buy them, on eBay… for around $8.50 if you so desire) however the offer isn’t THAT compelling…

So, what can we learn from this?

1. if you are going to engage… be compelling

2. make sure your offer is exciting, relevant and more importantly something your followers would actually WANT

3. make sure your competition is SHARABLE for the right reasons (ie: because its AWESOME)

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New (amazing) changes to Google Analytics!


Last week Google announced the roll out of their latest round of functionality changes to its Google Analytics tool. if you are reading this not knowing what Google Analytics is, it’s the single most powerful tool you can have to measure your businesses success online. The new changes add to the awesomeness of Google Analtyics and include REAL TIME reporting! That’s right folks, you can now see how many users are on your site RIGHT NOW! We have listed some of the new added functionality and suggest you click on over there and either a. install Google Analytics and stop missing out on invaluable date or b. update to the new and improved Google Analytics! Some of the new changes include:

  • A redesigned Google Analytics platform to enable major new functionality
  • A streamlined interface to make it easier to get to the information that you want
  • Improved report performance for faster reports

and soon to be rolled out…

  • Exporting reports to PDF
  • Emailing reports
  • Migrating a custom report from the current Analytics version to the new version
  • Linking a new AdWords or AdSense account
  • In-Page Analytics

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This week at Social Media Daily….


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

Prepare your social media for the summer break

Christmas shopping gets Social…

3 Top Twitter Tips..

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This week at Social Media Daily!


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

One Monster sized reason to remain open and honest…
Social media; not a trend but a forced evolution
Take your Social Media Marketing offline…
Are you Facebook friends with your staff?

Posted in Business, Entertainment, Events, News, Social MediaComments (0)

This week at Social Media Daily…


Whats with the Friday wrap up?
-Created with you in mind, so you can quickly scan and digest all of our posts from the week….
-Created with us in mind as we like the idea of a “day off” from blogging
-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)
-Share it with your boss and look like a genius

This week on Social Media Daily…

How Not For Profit Organsations use Social Media
Start Blogging and build your professional reputation
Are you selling online? Get ready for the Xmas rush with our 5 tips!
Run a Facebook Competition with Offerpop- FREE!

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Start Blogging and build your professional reputation


Last week I lectured my students on the very important topic of professional reputation management. Most will go on to look for full time employment over the coming months and despite their best efforts and academic achievements, some will be let down by their online reputation.

In order to create “good news” stories about themselves, I recommended that they work on starting a blog to demonstrate their professional capabilities and “push” any un favourable content to the bottom of Google.

Getting Started with blogging…

Click here and see if the domain name you want is available
Click here to find the best hosting options for your needs. We like hostgator, it’s what we use here at SMD.
We recommend that you start with something simple (like a WordPress One Click Install solutions)or check out Register.com for a one stop solution including domain registration, hosting and email. For those of us who are green minded, There’s also SuperGreenHosting

So now you have your online presence set up you will need to start creating, rich, relevant and contextual content… Check out our posts on this here and here.

Networking offline is a very important part of building your reputation. Make sure you have memorable eye catching business cards on you at all times, you never know who you are going to meet! Stand out in a crowd with NEW MOO MiniCards – 100 unique mini-calling cards with new some great new features! We swear by them!

For more tips on blogging, check out the The Blog Stylist and keep checking in at Social Media Daily!

Connect your blog with any social networks and use tools like Hootsuite and Social Sprout to stay up to date with what people are saying about you, your personal brand, your business, or your industry!

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How we share online


We stumbled upon another great infographic we felt was worth sharing. check out this latest piece from clearspring on how we interact and share online.

Soem of the highlights (which you may wish to consider when implementing your social media strategy) is the time of day and highest days of the week for info to be shared.. most definitely food for thought!

 

Check out a larger copy of this infographic here

 

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How Small Business is embracing Social Media


Its no secret that I’m not a huge fan of numbers when it comes to social media. Most of the time I find them inflated and misleading. Its important to focus on your own business and what works for it rather than the fact that XYZ Company has 3 million Facebook fans and a gazillion Twitter followers.

I stumbled across this great infographic over the weekend and feel its worth looking at as there are some interesting takeaways. the stand out one for me was 9% of small businesses said that a social media resource was their next staff acquisition, after a bookkeeper.

Have a look over the info graphic and see what you think… does any of this resonate with you and your small business?

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How the new iPhone 4S will impact social media


Well as you know, the new iPhone 4S was announced last night in California and the features are impressive. Some are saying its not the “revolution” they had hoped for and rather an “evolution” I say, whatever, its a phone… and it just got smarter… maybe even smarter than YOU!

Rather than just looking at the features in terms of a “user” today we are going to have a look at the features that as a SME will help us manage our brands/business social media on-the-go

iPhone 4S features…

-8 mega pixel camera. Perfect for uploading images to Facebook and Twitter of “behind the scenes” shots of your business/ brand. These high quality images will allow for much “faster” to market shots resulting in more “real time” interactions

-1080p HD resolution video recording pretty much the same as above. Great video quality for on the go when you are away from your “normal” environment/equipment. Think vox pops and updates from events/conferences etc

-Siri- Artificial Intelligence… this is kinda cool. “wherever you see a keyboard, you’ll be able to input with voice.”
In terms of Social Media this means being able to update your status or send a tweet. Users will still need to open the app and launch “update status” or “send tweet” however as soon as the keyboard appears then you will be able to “tell” your phone what to update

-Watch the video here

On sale 14 October 2011

Image: Apple.com

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