Tag Archive | "campaign"

Beware the Facebook Xmas Gift Voucher scam!


Tis the season… and whilst we are distracted, strung out and looking for a few extra dollars to splurge on Christmas Gifts, one company is really taking advantage.. Posing as Australian retailer JB Hi FI, they are asking people to click a link and “like” their gift voucher giveaway, which has a counter on how many vouchers remain to be given away. A message is then posted to the persons wall that includes a link to the fake offer and the words “Thank You” which the user has had to type in to “enter the competition” making it look like a genuine competition.

This is a classic example of  how a compelling offer can go viral… the lure of a limited number of high value (but not too high) and a time limit is extremely appealing to users.

We aren’t sure what the implications are of clicking this link, however we encourage all of our readers to attempt to “unlike” the page and remove the comment from your Facebook profile to prevent the further spread of this scam.

 

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This week at Social Media Daily…


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

Topshop lands in Australia and uses Social Media to engage
Social Networks, Christmas and Giveaways.. a match made in heaven?
Looking for love? Try Google…

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Topshop lands in Australia and uses Social Media to engage


Its not like that they actually need to, but Topshop are heavily promoting their long waited arrival in Australia by using Social networking sites such as Facebook and Twitter.

The mega fashion retailer is opening its doors on Thursday to the general public, but in the meantime are offering passes to its opening party on Wednesday night, the hottest ticket in town, via a “treasure hunt” using Facebook and Twitter.

The retailer known for it’s fast fashion appeals to women 18-35 and is using social networking to promote its arrival in Melbourne (Sydney and Perth to come in 2012) by reaching out to their customers where they hang out online… facebook and twitter! They are also leveraging “influencers” by inviting fashion bloggers and online personalities to the launch on Wednesday rather than just traditional “A listers” A great lesson for small businesses in “fishing where your fish are” and being relevant and contextual when speaking to their audience.

 

Image: Topshop

 

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Obessed with Facebook?


Great new stats from Social Media dude Jeff Bullas with some insights into who the 800 million Facebook users and 200 million Twitter users actually are and what they are doing on the site.

Interesting insights worth considering when thinking about  how you interact with your customers via social networks.

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This week at Social Media Daily


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

New (amazing) changes to Google Analytics!

Wanna buy a blog? Social Media Daily is on the market…

#Qantas Luxury Fail (our take)

Skeletons in your closet? Reputation Management 101

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#Qantas Luxury Fail (our take)


yesterday we saw another PR/Social Media train wreck that was brought to us by Qantas. Poor old Qantas, once a loved and treasured icon of Australiana, now a mega brand, that’s almost completely “Un Australian”

I’ve written about my love for Qantas before... I am a die hard loyal Frequent Flyer. It started a long time ago, before lunch was served in a paper bag, before work place agreements and way before those horrid Morrissey dresses… anyway… I digress.

The latest disaster from Qantas comes off the back of yesterdays attempt to engage followers using social networking site Twitter by asking people to tweet their dream luxury inflight experience with the hash tag #QantasLuxury. This opened Qantas up to a whole new fresh round of attacks coming from some rather vocal followers on Twitter including digs at their recent lockout.

The problem wasn’t that they were putting themselves out there after their recent PR disaster, the problem was that the offer, the incentive, the “prize” was a Qantas First Class Luxury Pyjama set…
Lets have a  think about this… if Qantas had of offered something more than a pair of ill fitting jersey pyjamas the engagement and more importantly the SENTIMENT would have been significantly different…

Yes, I know, they are a money cant buy item… (actually you can buy them, on eBay… for around $8.50 if you so desire) however the offer isn’t THAT compelling…

So, what can we learn from this?

1. if you are going to engage… be compelling

2. make sure your offer is exciting, relevant and more importantly something your followers would actually WANT

3. make sure your competition is SHARABLE for the right reasons (ie: because its AWESOME)

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Bring home the bacon in 2011 with these social media starters…


More than half of Australia’s small businesses intend on engaging with their audience via social media in 2011 and with the end of the year fast approaching its time to get cracking on your social media strategy if you haven’t started already. Bring home the bacon in 2011 with these proven and winning strategies and end 2011 with a bang!

Before you start getting clicky and creating profiles on lots of different social networks, stop! Read on to make sure you are ticking all of your boxes when it comes to getting your social media marketing campaign off the ground…

  • Define your objectives
  • Listen  to what your customers are saying before you start talking
  • Go to where you customers are. If they are on Facebook, head there, if they are on Twitter… venture over there and see whats happening
  • Be consistent with your messages, speak to your customers in the same tone as your would normally
  • Be useful. Provide value
  • Respond and acknowledge your audience
  • Ask your customers what they want from you online
  • Be open and honest

By thinking strategically about your campaign and defining what it is that you want out of your social media marketing you will be in a great position to put your best foot forward…

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This week at Social Media Daily!


Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

One Monster sized reason to remain open and honest…
Social media; not a trend but a forced evolution
Take your Social Media Marketing offline…
Are you Facebook friends with your staff?

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Take your Social Media Marketing offline…


Listen up small and medium businesses in the service sector. I’m talking to you cafe owners, dog washers, hairdressers, bakers and dry cleaners. I challenge you to take your social media marketing offline this weekend and tell every single one of your customers about your facebook page/ twitter profile/ blog/ whatever it is that you have. Yes, that’s right, each and every customer that comes in, I want you tell tell them loudly and proudly that you have an awesome offering online and that you would LOVE them to join you online. When they ask you why, you can use one of these prepared answers…

Make the customer feel as though you are personally asking them to join you online (without being creepy), and lower your voice and make it seem “special” that you are asking them… something along the lines of…

“we are asking all of our best/favourite/ most important customers to join us online”

By joining you on Facebook (for arguments sake) you are able to keep them in the loop about VIP sales/events and offers etc etc. This is a big plus for the customer as they are able to stay up to date without having to come into your store etc etc

Ask all of your DM customers to join you online and tell them you are trying to reduce your carbon footprint and in doing so, you will be saving money and will pass a special onto them to say thanks etc etc

Asking the customer to join you online and providing another way for them to reach out to you for last minute emergencies… like “I need a birthday cake and its after hours and perhaps if I post on the bakers wall I need a cake I might just get them to hold one for me until I can make it in the next day” etc etc

If your business is using social media actively and creating that sense of communication that your customers know they can reach out to you, then this is just another way of taking bookings/orders/appointments…

Remember if you are going to interat with your customers online you need to offer them

Incentive
Value
and don’t forget….

LISTEN to them (how often they want to hear from you and with what types of messages etc etc)

 

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How Not For Profit Organsations use Social Media


Yes, we know, we are loving the info graphics at the moment… we promise its just a phase…
We couldn’t go past this great infographic by all round nice guy and do gooder Craig Newmark

This one goes out to all our non profit peeps who come along to our workshops/seminars and walk away thinking… I just dont see how WE can use it in NFP. Well, check out the infographic and then check out Craig and start following him on Facebook or his blog where he shares many of his insights.

 

 

 

 

 

 

 

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