Tag Archive | "brand measurement"

Social Media Daily is for sale…

That’s right readers, Social Media Daily is on the market and looking for a new owner/s who are wanting to grow their online presence.

Are you a social media professional (or want to be one) or are you a marketing agency who wants to quickly expand their profile? Well, Social Media Daily might be the blog for you!

Due to a change in Emily’s (Contributing Editors) career and a desire to refocus before the start of the new year, social media daily is being prepared for sale.

The asking price? Modest and inline with the content that the opportunities that arise as a result (media, events, projects, clients etc etc) In fact its probably less than your annual coffee budget…

As the new owner of Social Media Daily you will receive all of the content produced over the past three years, all branding and assets associated with running the blog.

What you CAN”T do, is claim the old content as your own. The original authors of the posts remain unchanged.

Please get in contact should you wish to find out more (only genuine interested parties please)

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Beware the Facebook Xmas Gift Voucher scam!

Tis the season… and whilst we are distracted, strung out and looking for a few extra dollars to splurge on Christmas Gifts, one company is really taking advantage.. Posing as Australian retailer JB Hi FI, they are asking people to click a link and “like” their gift voucher giveaway, which has a counter on how many vouchers remain to be given away. A message is then posted to the persons wall that includes a link to the fake offer and the words “Thank You” which the user has had to type in to “enter the competition” making it look like a genuine competition.

This is a classic example of  how a compelling offer can go viral… the lure of a limited number of high value (but not too high) and a time limit is extremely appealing to users.

We aren’t sure what the implications are of clicking this link, however we encourage all of our readers to attempt to “unlike” the page and remove the comment from your Facebook profile to prevent the further spread of this scam.


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Topshop lands in Australia and uses Social Media to engage

Its not like that they actually need to, but Topshop are heavily promoting their long waited arrival in Australia by using Social networking sites such as Facebook and Twitter.

The mega fashion retailer is opening its doors on Thursday to the general public, but in the meantime are offering passes to its opening party on Wednesday night, the hottest ticket in town, via a “treasure hunt” using Facebook and Twitter.

The retailer known for it’s fast fashion appeals to women 18-35 and is using social networking to promote its arrival in Melbourne (Sydney and Perth to come in 2012) by reaching out to their customers where they hang out online… facebook and twitter! They are also leveraging “influencers” by inviting fashion bloggers and online personalities to the launch on Wednesday rather than just traditional “A listers” A great lesson for small businesses in “fishing where your fish are” and being relevant and contextual when speaking to their audience.


Image: Topshop


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This week at Social Media Daily…

Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

Female Small Business owners embrace Social Media

Obessed with Facebook?

Build your business with our blog. Social Media Daily is for sale!

Facebook most shared news for 2011

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Facebook most shared news for 2011

As the year wraps up its time to do our annual audit of the years big events and newsworthy moments.

Facebook has compiled a list of the most shared  news content on the social network this year and whilst the content is mostly US based there are still some of the years biggest news stories (Japan earthquake) included and some surprising omissions like the royal wedding, political uprising in the middle east, etc etc.

Check out the list below and see what you think consider to be “important” and what was “shared”

Check out the Top 10 here:

1. Satellite Photos of Japan, Before and After the Quake and Tsunami (New York Times)


2. What teachers really want to tell parents (CNN)


3. No, your zodiac sign hasn’t changed (CNN)


4. Parents, don’t dress your girls like tramps (CNN)


5. (video) – Father Daughter Dance Medley (Yahoo)


6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan (Yahoo)


7. You’ll freak when you see the new Facebook (CNN)


8. Dog in Japan stays by the side of ailing friend in the rubble (Yahoo)


9. Giant crocodile captured alive in Philippines (Yahoo)


10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post)


Check out the list here and


Posted in Entertainment, News, Social MediaComments (0)

Obessed with Facebook?

Great new stats from Social Media dude Jeff Bullas with some insights into who the 800 million Facebook users and 200 million Twitter users actually are and what they are doing on the site.

Interesting insights worth considering when thinking about  how you interact with your customers via social networks.

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Female Small Business owners embrace Social Media

According to research released by American Express, 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.  Women are also planning to increase their focus on social media over the next 12 months (48 per cent).  In contrast, male business owners are more likely to invest in staff and training than they are in social media in the next year.

The nationwide survey of more than 1000 small business owners shows that female entrepreneurs are twice as likely to cite a Facebook page as the communication tool most likely to generate sales.  They are also more likely than their male counterparts to have a business twitter account (15 per cent compared to 10 per cent).

While both sexes are equally aware of the importance of maintaining a company website, women are also more likely to have enabled their services or products to be purchased from the company website (48 per cent, compared to 40 per cent of men).

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This week at Social Media Daily

Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

This week on Social Media Daily…

New (amazing) changes to Google Analytics!

Wanna buy a blog? Social Media Daily is on the market…

#Qantas Luxury Fail (our take)

Skeletons in your closet? Reputation Management 101

Posted in Business, Entertainment, Mobile, News, Social MediaComments (0)

Skeletons in your closet? Reputation Management 101

Got something to hide? Consider shutting down your social networking profiles and batterning down the hatches, because there IS such a thing as bad publicity and it doesn’t discriminate.

You might not be a high profile sports person who has a public life for people to air their dirty laundry about you and your personal life, to hundreds and potentially thousands of people via the web but you do have a reputation to protect.
Consider what impact someone with intent (and not the honourable kind) may do to your reputation… think about how this will impact on future relationships and  employment opportunities.

Emily works with a number of brands and organisations in educating its staff and representatives on how social media and reputation management can both enhance and cripple a business and their own personal brand. From television personalities, to professional sports people and CEO’s the strategies remain the same…. there IS such thing as bad publicity and unlike traditional media, social media isn’t forgotten when the newspaper is used to line the budgie cage at the end of the day.

Understanding the basics of reputation management and how social media can effect your personal brand is a must for all members of your organisation and having a plan in place to avoid these situations is a must. Emily’s workshops are designed for high profile individuals who are exposed to the media and cover off the basics right through to worst case scenario.

whether or not your staff or representatives are willingly engaging in social media or not, they need to be aware of the risks and how to avoid potentially damaging scenarios. All workshops are tailored to your business and attendees requirements.

For more information and to book your workshop please visit www.emilydoig.com or contact the studio on  9016 0717

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#Qantas Luxury Fail (our take)

yesterday we saw another PR/Social Media train wreck that was brought to us by Qantas. Poor old Qantas, once a loved and treasured icon of Australiana, now a mega brand, that’s almost completely “Un Australian”

I’ve written about my love for Qantas before... I am a die hard loyal Frequent Flyer. It started a long time ago, before lunch was served in a paper bag, before work place agreements and way before those horrid Morrissey dresses… anyway… I digress.

The latest disaster from Qantas comes off the back of yesterdays attempt to engage followers using social networking site Twitter by asking people to tweet their dream luxury inflight experience with the hash tag #QantasLuxury. This opened Qantas up to a whole new fresh round of attacks coming from some rather vocal followers on Twitter including digs at their recent lockout.

The problem wasn’t that they were putting themselves out there after their recent PR disaster, the problem was that the offer, the incentive, the “prize” was a Qantas First Class Luxury Pyjama set…
Lets have a  think about this… if Qantas had of offered something more than a pair of ill fitting jersey pyjamas the engagement and more importantly the SENTIMENT would have been significantly different…

Yes, I know, they are a money cant buy item… (actually you can buy them, on eBay… for around $8.50 if you so desire) however the offer isn’t THAT compelling…

So, what can we learn from this?

1. if you are going to engage… be compelling

2. make sure your offer is exciting, relevant and more importantly something your followers would actually WANT

3. make sure your competition is SHARABLE for the right reasons (ie: because its AWESOME)

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