Today Australian television program “Sunrise” leveraged social media and crowd sourcing to program it’s show this morning.

The program asked followers via Twitter and Facebook in order to determine which issues would appear on the shows later segments.

This use of custom content creation is a great move for the highly competitive market as it allws the show to present content that the viewers are interested in, whilst also making them feel like a valued part of the show.

Any small business can leverage this type of approach, for examples cafes can ask customers which type of flavour muffin they would like on specific days or perhaps which item should be discounted or which products should be re run after they have sold out. There are literally a use for this for every small business.

Check out an example below from sunrise and have a think about how you can use social media and crowd sourcing in your business

Sunrise Social Media/ Crowd Sourcing example:

PICK A) Why’s the church against gay marriage? B) Shd police be able to access social media accounts? C) Uni degrees waste of time/$? #sun7