With popularity constantly rising in the social media circles it is a great time to start marketing your business on social sites. Millions of people are connected to Facebook now with thousands of new ones joining every day. Facebook has become a powerful medium for advertising and the time is now to get started.
Create a fan page for your business
The first you need to do is create a fan page on Facebook so that you can promote your business. If you change your personal pages around to appear like a business promotion you will likely get that page shut down by Facebook because it is against their policies. You can, however, create a fan page and get people to join it through your personal page.
Once you have set up a fan page to promote to your friends you should take a look over your personal Facebook page to make sure that everything is in order. If you’re sending them to a professional business page then you don’t want to have pictures on your home page of a recent party you went to where you overindulged. You can have pictures on your private fan page that show you as you really are, but take out any embarrassing pictures that would be harmful to your business.
Building a custom landing page
There are now templates available that you can use to build your landing pages. They are professional and will add distinction to your page. Make sure that the page is built according to the keywords you want to promote using standard SEO information.
There are some great applications that you can use on Facebook to give your advertising an extra boost.
- Twitter Tab – This takes all of your Twitter posts and adds them to a separate tab.
- Fan Appz & Promotions – This one gives you the flexibility of managing sweepstakes and contests on your page.
- NetworkedBlogs – You can post your Atom and RSS feeds to your wall with this application.
- Extended Info – This app gives you an extra box on the left-hand side of your page where you can add music, video and images.
- Static FBML – You can use this application and create 10 extra tabs with it.
Getting more friends
Since you are now looking at Facebook as a business promotional tool you should start adding friends that may be interested in the type of business you are offering. When they agree to become your friend they will take a look at your Facebook page and see that you are also promoting a fan page. This is a good way to build up a list for your fan page.
You can search for people that might be interested in what you are offering and then send them a friend request. Let them know in your request that you have a similar interest as they do. If you do this for a few minutes every day you will build up a big friend list of targeted potential customers.
Promoting your Facebook page
The more promotion you do to get people to your Facebook page the more friends you will build up. Get a link to your page and distribute it widely. If you have a web page you should put your link on it and you can also add it as a signature at the bottom of your emails. You can advertise your link on Twitter, your LinkedIn profile and any of your blogs.
Don’t forget about off-line marketing as well. Add your link to your business card and hand it out at any off-line events you may attend.
Don’t forget to add social plug-ins to your blogs and websites. There is a plug-in that will put a “Like” button on your page. Just just need to click on the button and you will be sharing the link with your friends who will see it and may add comments.
Facebook does run its own paid advertising and while it has been successful for many, some people have not had it work well for them. In a recent study by gold.insidenetwork.com, less than 6% of Facebook users like the ads, 40% dislike them and 54% don’t mind the ads.
The interesting thing about the Facebook advertising is you can narrow down your target audience. You can even choose to advertise to people that have an interest in the type of thing you’re promoting. Just remember, if you do choose to try the paid promotion, to set a daily limit for your ads that you can afford so that you don’t end up losing more money than you can afford. You can also stop the advertising at any time if you want to change the ad or stop it altogether.
Video is powerful
Video has become a powerful form of advertising these days and if you create a video about your business and add it to YouTube you can add a link back to your Facebook page along with a request for joining. You can also distribute this video to other video sharing sites to get the word spread even further.
Use the media
Here are some ways you can use media content to help build trust with your friends and fans.
- Put up any videos you have of business events or seminars.
- Upload photos of the services and products you offer and how they can be used.
- Ask your fans to post photos of them using your product.
- Respond to any questions or comments your fans have using video. It will make your comments that much more personal.
Don’t be afraid to ask
Remember that word of mouth is one of the most powerful forms of advertising there is. If somebody reports back that they love your product ask them for a testimonial and post it to your page. Gather up a few of these testimonials and make sure that they are placed in a spot that is easy to see on your page. Don’t be afraid to ask people to write something for you. Most people love to give their opinions anyway and will be quite honored that you asked.
Once you start building up your social media advertising you’ll start to see it spreading like wildfire. Now is the time to get on the bandwagon and to start getting your business noticed by the millions of people that are already a part of Facebook.