Yesterday Google launched its newest product Google+ which is set to become their “flagship” social media product.
In addition to this they have also suspended their “real time search” functionality which relied heavily on Twitter feeding them info directly from the social network into their search engine. Google announced that it will relaunch “Real Time Search” with a hybrid of information from Google+ as well as third-party sources (ie Twitter)
The new social network relies heavily on “personal connections” and leverages the peer to peer recommendation model we often speak about. Google+ works by adding people from your social groups into “circles” and allows you to share, view and communicate relevant info with them quickly and easily.
So, what does this mean for you as a business who is trying to be found on Google? Well, it means that Twitter becomes a “less important” proposition in terms of search (but not in terms of communicating or branding)
These new changes mean that more than ever its so important to be adding new, rich and relevant/contextual and most importantly SHARABLE content to the web, be it via your website, blog or social media profile.
Check out the Google+ video here: