In a recent article from marketingmag.com.au, it’s revealed that traditional media is slowly losing its power with young, affluent Y-generation consumers. There has been a large shift of 80′s and 90′s born shoppers who are turning to websites, apps and mobile sites to satisfy their taste for the finer things in life. The article also touches on statistics published by a New York-based research company ‘The Luxury Institute‘, stating wealthy Generation Y consumers being highly favourable to creating their own Social Media content in the form of blogs and video posts, along with an active presence on Facebook and Twitter.
Shoppers can use their smartphones to check prices, comments and feedback to ensure they’re getting the best deals. Total mobile retail search traffic rose by 181% in the first quarter of 2011 compared to the same period in 2010 reports British website marketingmagazine.co.uk.
Growth in online shopping and more importantly mCommerce is being driven by familiarity and increasing brand trust; with most established retailers offering their goods not only in suburban stores, but also online. Another primary factor for the enormous popularity is the comfort online shopping now offers – free express post deliveries around the world, and the fact we no longer need wait in queues and drive from shopping centre-to-centre to buy our goods.
We can shop on our way home from work on the bus, or quickly snap up a new shirt in black, after trying on a red one instore. And it will be delivered directly to our workplace tomorrow, just in time for our date after work! We can shop day and night (night and day)… The limits are slowing mFading!
Image: Apple Lifestyle Apps