Categorized | Business, News, Social Media

Female Small Business owners embrace Social Media

Female Small Business owners embrace Social Media

According to research released by American Express, 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.  Women are also planning to increase their focus on social media over the next 12 months (48 per cent).  In contrast, male business owners are more likely to invest in staff and training than they are in social media in the next year.

The nationwide survey of more than 1000 small business owners shows that female entrepreneurs are twice as likely to cite a Facebook page as the communication tool most likely to generate sales.  They are also more likely than their male counterparts to have a business twitter account (15 per cent compared to 10 per cent).

While both sexes are equally aware of the importance of maintaining a company website, women are also more likely to have enabled their services or products to be purchased from the company website (48 per cent, compared to 40 per cent of men).

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- who has written 421 posts on Social Media Daily- A daily blog on all things social media for small business!.

Emily Doig initially studied Arts/Design/Fashion before spending her early career working for brands like Lonely Planet and STA Travel to satiate a travel fetish. A veritable human google earth, she could tell you where to buy cheese in Paris, how to buy a push bike in Cambodia or how to get across Manhattan..FAST! As her talents and tastes matured, she left behind the constant travel and Qantas club amenities for the comforts of her own Studio. Emily now consults to a plethora of exciting Australian Brands,and waters her entrepreneurial roots with projects like socialmediadaily.com.au

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