Fashion Hauling… Unless you are a teen or twenty-something social blogger, you probably haven’t heard of it?
First introduced to me at a LMFF business function in March this year, I was pretty shocked that it had taken someone so long to think of this ‘big idea’ and can almost certainly guarantee it will be something to look out for in the fashion and beauty industries within Australia over the next 12 months (and beyond).
Fashion hauling takes place in 3 basic steps:
1. You go shopping
2. You take your purchases home
3. You video (or “haul”) yourself giving a run down of what you purchased and stream the video on social sites like blogs and youtube.
That’s it…
A couple of haulers I googled online include Vera Sweeney ‘hauling her summer dress’ and Aussie girl Natalia Perez, who recently featured in the Herald Sun. The article about Perez reports that fashion hauling is one of the fastest-growing categories on YouTube. It has become so popular in the US, that the most successful haulers are getting tens of millions of hits… Wowzers!
The Herald Sun also reports that US retailers such as Forever 21 are going as far as offering the most famous haulers free gift vouchers in the hope they will feature their products online. (I wonder if Sportsgirl and Forever New will jump on board the hauling wagon soon?)
Another hauler – Blair Fowler (juicystar07) is hauling her way to the top with an unbelievable 52 million views. She was featured on Good Morning America and now has her own Cellairis mobile phone accessories line with her sister Elle.
Thanks to the Internet, you can show the entire world your fashion finds. This week, as part of Melbourne Spring Fashion Week, Melbourne Central have launched the MSFW Fashion Haul station. Within the station you can be filmed talking about your fabulous new purchases and your video could feature on Melbourne Spring Fashion Week’s YouTube channel MSFW TV. They are even giving away four Melbourne Central wardrobes worth $1000 each to the best ‘haulers’!
So brag-happy shoppers, what are you waiting for? Become a fashion hauler today!
Image from Lady and the Blog
