The re-emergence of DIY renovation, through popular shows such The Block and copycat The Renovators, has given voice to renovation enthusiasts through unexpected channels; Twitter, Facebook and an array of smart phone applications.
Renovation nerds are now sharing their passion for colour palettes, secondhand furniture and the trials and tribulations of reality TV contestants. What programs like Our House and Backyard Blitz made popular in the 90s and 00s, television, social media and innovative apps are going one better.
Opportunities abound for renovation enthusiasts and those with a product or service to sell. The public, motivated through an emotional attachment to reality TV contestants and a desire to create, is looking to their smart phones for a practical and fun way forward. While cooking, travel sporting apps have taken off, it’s taken renovation experts a little longer to enter into the smart phone fray.
Despite the slow start, apps are becoming more practical, more creative and more compelling.
From the basic freebies, including the Renovation Budget Tracker and Remodelista Lite – a favourite of Hollywood actor Gwenyth Paltrow, apps are now taking a sharper turn, offering shoppers diaries, colour palette tips and ideas for room themes.
The newer and craftier apps have removed the need for the dated pen and paper altogether, and offer the capacity to share ideas through social media mechanisms. The aptly named Spacing Calculator, Drywall Estimate and Tile Estimate are proving fast favourites.
But the biggest gains comes from harnessing social media channels, particularly YouTube, through which The Block darlings Josh and Jenna learnt to tile.
The Block is using social media to great success, furthering the already considerable popularity of the series. Contestants themselves Tweet about their experiences, while the Facebook page has over 38,000 fans – all potential recruits for series 2012.