Social Media Daily- A daily blog on all things social media for small business! » Business Social Media news, tips and advice for Australian small and medium business Tue, 13 Dec 2011 22:11:11 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Social Media Daily is for sale… /social-media-daily-sale/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-daily-sale /social-media-daily-sale/#comments Mon, 12 Dec 2011 20:55:19 +0000 Emily Doig- Contributing Editor /?p=3911 That’s right readers, Social Media Daily is on the market and looking for a new owner/s who are wanting to grow their online presence.

Are you a social media professional (or want to be one) or are you a marketing agency who wants to quickly expand their profile? Well, Social Media Daily might be the blog for you!

Due to a change in Emily’s (Contributing Editors) career and a desire to refocus before the start of the new year, social media daily is being prepared for sale.

The asking price? Modest and inline with the content that the opportunities that arise as a result (media, events, projects, clients etc etc) In fact its probably less than your annual coffee budget…

As the new owner of Social Media Daily you will receive all of the content produced over the past three years, all branding and assets associated with running the blog.

What you CAN”T do, is claim the old content as your own. The original authors of the posts remain unchanged.

Please get in contact should you wish to find out more (only genuine interested parties please)

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Beware the Facebook Xmas Gift Voucher scam! /beware-facebook-xmas-gift-voucher-scam/?utm_source=rss&utm_medium=rss&utm_campaign=beware-facebook-xmas-gift-voucher-scam /beware-facebook-xmas-gift-voucher-scam/#comments Sun, 11 Dec 2011 21:50:46 +0000 Emily Doig- Contributing Editor /?p=3906 Tis the season… and whilst we are distracted, strung out and looking for a few extra dollars to splurge on Christmas Gifts, one company is really taking advantage.. Posing as Australian retailer JB Hi FI, they are asking people to click a link and “like” their gift voucher giveaway, which has a counter on how many vouchers remain to be given away. A message is then posted to the persons wall that includes a link to the fake offer and the words “Thank You” which the user has had to type in to “enter the competition” making it look like a genuine competition.

This is a classic example of  how a compelling offer can go viral… the lure of a limited number of high value (but not too high) and a time limit is extremely appealing to users.

We aren’t sure what the implications are of clicking this link, however we encourage all of our readers to attempt to “unlike” the page and remove the comment from your Facebook profile to prevent the further spread of this scam.

 

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This week at Social Media Daily… /week-social-media-daily-17/?utm_source=rss&utm_medium=rss&utm_campaign=week-social-media-daily-17 /week-social-media-daily-17/#comments Thu, 08 Dec 2011 23:25:39 +0000 Emily Doig- Contributing Editor /?p=3903 Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

Topshop lands in Australia and uses Social Media to engage
Social Networks, Christmas and Giveaways.. a match made in heaven?
Looking for love? Try Google…
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Looking for love? Try Google… /love-google/?utm_source=rss&utm_medium=rss&utm_campaign=love-google /love-google/#comments Wed, 07 Dec 2011 22:04:37 +0000 Emily Doig- Contributing Editor /?p=3899 Google has announced its annual most searched terms for 2011 and there is no surprise that the topics of love and celebrity dominated the search terms.

Other terms ranking highly were Steve Jobs and his iPhone 5 (yet to be released) Amy Winehouse, Kim Kardashian, Justin Beiber and mega events such as The Royal Wedding and The Rugby World Cup.

This new data isn’t really surprising, however there is a significant opportunities for small business and bloggers to catch some of the traffic, with DIY featuring heavily in 2011, especially anything to do with… weddings!

So, make your new years resolution to spend a few hours a week on your social media AND your SEO in 2011

Image: Google

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Social Networks, Christmas and Giveaways.. a match made in heaven? /social-networks-christmas-giveaways-amatch-heaven/?utm_source=rss&utm_medium=rss&utm_campaign=social-networks-christmas-giveaways-amatch-heaven /social-networks-christmas-giveaways-amatch-heaven/#comments Tue, 06 Dec 2011 22:00:16 +0000 Emily Doig- Contributing Editor /?p=3893 It seems as though every brand and his dog is running a social networking 12 days of Christmas Giveaway this year. How do you stand out from the crowd in this saturated market which is vying for  everyone’s Christmas shopping dollar?

1. Have a compelling offer.. ie FREE shipping. This will entice the customer just as much as a “prize” especially at this time of the year

2. Add value by offering a discount/follow up product which can be redeemed in the new year. This keeps them coming back and engaged “offline” as well as “online”

3. Run a “new year” campaign which focuses on fresh starts, detoxes and getting back on track…

All of these approaches will continue to build a meaningful relationship with your customers rather than just a “one off” entry Build and create engaging campaigns throughout the whole year and dont just wait till the last minute to bring home the bacon!

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Topshop lands in Australia and uses Social Media to engage /topshop-lands-australia-social-media-engage/?utm_source=rss&utm_medium=rss&utm_campaign=topshop-lands-australia-social-media-engage /topshop-lands-australia-social-media-engage/#comments Mon, 05 Dec 2011 22:28:42 +0000 Emily Doig- Contributing Editor /?p=3888 Its not like that they actually need to, but Topshop are heavily promoting their long waited arrival in Australia by using Social networking sites such as Facebook and Twitter.

The mega fashion retailer is opening its doors on Thursday to the general public, but in the meantime are offering passes to its opening party on Wednesday night, the hottest ticket in town, via a “treasure hunt” using Facebook and Twitter.

The retailer known for it’s fast fashion appeals to women 18-35 and is using social networking to promote its arrival in Melbourne (Sydney and Perth to come in 2012) by reaching out to their customers where they hang out online… facebook and twitter! They are also leveraging “influencers” by inviting fashion bloggers and online personalities to the launch on Wednesday rather than just traditional “A listers” A great lesson for small businesses in “fishing where your fish are” and being relevant and contextual when speaking to their audience.

 

Image: Topshop

 

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This week at Social Media Daily… /week-social-media-daily-16/?utm_source=rss&utm_medium=rss&utm_campaign=week-social-media-daily-16 /week-social-media-daily-16/#comments Thu, 01 Dec 2011 23:13:39 +0000 Emily Doig- Contributing Editor /?p=3875 Whats with the Friday wrap up?

-Created with you in mind, so you can quickly scan and digest all of our posts from the week….

-Created with us in mind as we like the idea of a “day off” from blogging

-Perfect for checking out on a Friday at 4.30 as its remotely work related and should fill the dreaded 4.30-5.00 pm gap (Gin in coffee mug optional)

-Share it with your boss and look like a genius

Female Small Business owners embrace Social Media

Obessed with Facebook?

Build your business with our blog. Social Media Daily is for sale!

Facebook most shared news for 2011

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Build your business with our blog. Social Media Daily is for sale! /build-business-blog-social-media-daily-sale/?utm_source=rss&utm_medium=rss&utm_campaign=build-business-blog-social-media-daily-sale /build-business-blog-social-media-daily-sale/#comments Tue, 29 Nov 2011 23:58:06 +0000 Emily Doig- Contributing Editor /?p=3869 That’s right readers, Social Media Daily is on the market and looking for a new owner/s who are wanting to grow their online presence.

Are you a social media professional (or want to be one) or are you a marketing agency who wants to quickly expand their profile? Well, Social Media Daily might be the blog for you!

Due to a change in Emily’s (Contributing Editors) career and a desire to refocus before the start of the new year, social media daily is being prepared for sale.

The asking price? Modest and inline with the content that the opportunities that arise as a result (media, events, projects, clients etc etc) In fact its probably less than your annual coffee budget…

As the new owner of Social Media Daily you will receive all of the content produced over the past three years, all branding and assets associated with running the blog.

What you CAN”T do, is claim the old content as your own. The original authors of the posts remain unchanged.

Please get in contact should you wish to find out more (only genuine interested parties please)

 

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Obessed with Facebook? /obessed-facebook/?utm_source=rss&utm_medium=rss&utm_campaign=obessed-facebook /obessed-facebook/#comments Mon, 28 Nov 2011 22:29:32 +0000 Emily Doig- Contributing Editor /?p=3863 Great new stats from Social Media dude Jeff Bullas with some insights into who the 800 million Facebook users and 200 million Twitter users actually are and what they are doing on the site.

Interesting insights worth considering when thinking about  how you interact with your customers via social networks.

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Female Small Business owners embrace Social Media /female-small-business-owners-embrace-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=female-small-business-owners-embrace-social-media /female-small-business-owners-embrace-social-media/#comments Sun, 27 Nov 2011 23:28:48 +0000 Emily Doig- Contributing Editor /?p=3859 According to research released by American Express, 43 per cent of female entrepreneurs are using at least one form of social media in their business, compared to 37 per cent of male small business owners.  Women are also planning to increase their focus on social media over the next 12 months (48 per cent).  In contrast, male business owners are more likely to invest in staff and training than they are in social media in the next year.

The nationwide survey of more than 1000 small business owners shows that female entrepreneurs are twice as likely to cite a Facebook page as the communication tool most likely to generate sales.  They are also more likely than their male counterparts to have a business twitter account (15 per cent compared to 10 per cent).

While both sexes are equally aware of the importance of maintaining a company website, women are also more likely to have enabled their services or products to be purchased from the company website (48 per cent, compared to 40 per cent of men).

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