Last night I was lucky enough to present to CPA Australia in sunny Brisbane on how to build your personal brand using social media. The attendees, all professionals (accountants) all have the task of heading into the office this morning to begin building their personal brands and promoting themselves via appropriate social networking sites such as Twitter and LinkedIn.

For those of you out there who are looking to build your personal (professional) brand here are a few tips from last nights presentation…

-Keep it relevant (don’t bang on in your bio how you are a passionate lover and father to 3 dwarf rabbits, no one cares.

-First impressions count (make sure you have a picture that best represents the”professional” you in your profile

-Don’t be sleazy trying to connect with every man and his dog

-Be helpful and polite

-Offer value in your content

-Only share your best work

So, of course there is much more, but in a nutshell and on limited time before my wireless connection drops out, there is the 60 second guide to building your personal brand.