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Building your personal brand using Social Media

Building your personal brand using Social Media

Last night I was lucky enough to present to CPA Australia in sunny Brisbane on how to build your personal brand using social media. The attendees, all professionals (accountants) all have the task of heading into the office this morning to begin building their personal brands and promoting themselves via appropriate social networking sites such as Twitter and LinkedIn.

For those of you out there who are looking to build your personal (professional) brand here are a few tips from last nights presentation…

-Keep it relevant (don’t bang on in your bio how you are a passionate lover and father to 3 dwarf rabbits, no one cares.

-First impressions count (make sure you have a picture that best represents the”professional” you in your profile

-Don’t be sleazy trying to connect with every man and his dog

-Be helpful and polite

-Offer value in your content

-Only share your best work

So, of course there is much more, but in a nutshell and on limited time before my wireless connection drops out, there is the 60 second guide to building your personal brand.


This post was written by:

- who has written 421 posts on Social Media Daily- A daily blog on all things social media for small business!.

Emily Doig initially studied Arts/Design/Fashion before spending her early career working for brands like Lonely Planet and STA Travel to satiate a travel fetish. A veritable human google earth, she could tell you where to buy cheese in Paris, how to buy a push bike in Cambodia or how to get across Manhattan..FAST! As her talents and tastes matured, she left behind the constant travel and Qantas club amenities for the comforts of her own Studio. Emily now consults to a plethora of exciting Australian Brands,and waters her entrepreneurial roots with projects like

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