You may or may not have heard about these little pictures taking off in the media world. Quick Response Codes, or QR Codes, are two-dimensional codes that can be scanned with smartphone scanning applications. Once scanned, a QR Code will provide the user with content on their smartphone, such as pictures, video, or web links. Essentially, QR Codes provide a link between the physical world and the Internet.
This is an example code, which links to my website. When someone scans the code using their smartphone, they will see the link to my website and have the option to click it, or to save it for later.
QR Codes can be used in many ways, and are only just beginning to show up in advertising campaigns. They have been used on jewelry, clothing, and giant billboards. They can also be attached to products for interactive marketing campaigns, with applications like Stickybits and Likify.
So, how do you get started? First, download an application to your smartphone to scan the codes. My favourites are QR Scanner for the iPhone, and Barcode Scanner for Android, both of which are free to download. Check here for a more comprehensive list of scanners to match your phone. Once you have the app, you can scan away! Or, try myQR for a 2-click QR Code generator, and start creating your own codes! You can print them on your business card, put them on your social media profiles, or on your blog. Have fun!
Image from here.